While sifting through my Twitter feed I recently came upon a video about the distribution of wealth in the United States. I read and research various topics every day, but I have to admit, I’m more often reading about social media, advertising, design, storytelling and less often about finance and the economy (to my detriment—I only have so many hours in the day).
I didn’t know what to expect. The video was embedded on a site so I couldn’t see how popular it has truly become (over 4 million views). Within the first few seconds, I was hooked. The narrator tells a great story, and as a tax-paying citizen of the U.S., I was interested because I saw myself in the story.
Combine the story with beautiful and effective imagery (with little text), and it was a prime example of the power of effective visual storytelling.
Check out the video and I’ll discuss more following your viewing:
Displaying Data Without The Dull
Every so often I receive emails that all ask a similar question: “I love the way you design PowerPoint presentations, but my presentations have a lot of data and don’t lend themselves well to full-bleed images. How can I effectively design my presentation without filling the screen with data?”
Effective PowerPoint presentation design isn’t just about slapping a full-bleed image on every slide. At its core, effective presentation design is about revealing the truth. It’s about utilizing visuals as a backdrop to your story in order to further engage the senses, turning your presentation into an experience.
Even if your presentation has loads of data that no photography could express, that doesn’t mean your presentation has to be boring. It just means you’ll have to commit to effective design and to think about your data not just as words and numbers, but as visual scenes.
The video in this story went viral, and for good reason. It proves that data CAN indeed be presented beautifully and effectively when told as a story and professionally designed with the audience in mind.
About the Author:
Jon Thomas is the founder of Presentation Advisors, a presentation design and training firm based in southern Connecticut. For more on the company’s services, visit http://www.presentationadvisors.com/