[Video] Dishing on Presentations with Bethany Auck, Slide Rabbit

Did you watch Bethany deliver her webinar, “Slide Diets: Before & After Design Tricks to Slim Down your Content!:? It was lively and interactive, thanks to her great content and an engaged audience.  We had so many great questions and not enough time to get to them all. In this “dishing” interview, Bethany answered many of your webinar questions and she also provided written answers for others.

Enjoy!

 

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More Q&A with Bethany Auck, Slide Rabbit
Do you have a lot of walls come up when asking a client to reduce content?garr-reynolds-library

Convincing an unwilling client to reduce content and wordiness can be one of the most difficult challenges. Sometimes, it just can’t be done. Generally, success comes by sharing some of the thought behind the directive. There are a lot of great thinkers on the subject and their ideas are widely available in books and in quick videos on the internet. I particularly recommend the books by Garr Reynolds and Dr. Carmen Simon, but there are also great videos on YouTube. Of course, our blog Visual Sugar may have some ideas worth sharing.

Some of the slides have sections of ALL CAPS vs. proper case or lower case. When do you suggest to use ALL CAPS?

all-capsMany brands will have established guidelines on when and where you can use various text treatments. If you have a little more freedom, I suggest creating a text style hierarchy for your own reference as you begin to design. If “all caps” will be part of your hierarchy but isn’t a large part of the brand identity, make sure to use it sparingly only on the most important information. There aren’t many hard and fast rules in design, so use your judgment to create balance and visual order for your audience.

Any suggestions for when we are developing slides that need to have “screenshots”? An Example would be as we teach a new software program for clinical documentation.

Screenshots are a necessary evil for presentation developers. My first request to the client is usually to get me access to what will be screenshot. That way I can get in there and take hi-res or zoomed shots so they will be legible in presentations. I also mentioned the Mac tool, Paparazzi! on the webinar, which creates vector images of full pages that won’t deteriorate as you blow them up. As for how to use them in a presentation, go full screen and annotate on top for the easiest legibility. Frame into a laptop image (available on stock sites), if the content of the ’shot is less critical. If training on the software, consider launching a live, full-screen demo.

BEFORE SLIDE - Dense and busy

BEFORE SLIDE – Dense and busy

 

What would you suggest for densely detailed slides for decks that are printed vs. presented live?

Often slides have to do double duty. For detailed handout types slides, many of the same Slide Diets still principles apply, even if you

aren’t looking to remove content. Use visual hierarchy to guide the reader on what are main takeaways vs. detailed or granular supporting information. Consider separating information to separate slides so that the reader will be less visually overwhelmed. Hunt slide19

After Slide - Divide into 2 slides

After Slide – Divide into 2 slides

for places to reduce redundancy – titles subtitles and body text can often be tightened. Remember, the less content on your slide, the greater percentage the audience will be able to remember.

 

 

Have another question?  Email Sharyn or Bethany.

Tips and Tricks for Creating “Persuasive” Presentations with Microsoft PowerPoint MVP Ellen Finkelstein

“Do you create persuasive presentations, webinars, or videos?”

No doubt you’ve attended presentations or webinars where the presenter read the text from slide after slide — and you started high-persuasion-wave-slide-300x222checking your email. Was it persuasive? No, IT WAS BORING! But this happens all the time. Do YOU know how to create a presentation or video that entrances and persuades?

Let Microsoft PowerPoint MVP, Ellen Finkelstein show you how to be persuasive! Discover simple techniques based on solid research that everyone can learn! See great before-and-after examples that you can use as models. You’ll hear how one marketer used these techniques to increase his conversion rate from 50% to 70%.

Here’s what you’ll learn:

**Why you shouldn’t put what you say on your slides – contrary to what you see all the time!
**Why images are much more persuasive than text
** The three PowerPoint problems that almost all marketers make and how to fix them
**How to tap into your audience’s emotions so they will make the decision to buy

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ABOUT ELLEN FINKELSTEIN 

Ellen_smallEllen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and AutoCAD. Her articles have appeared in numerous magazines, newsletters, and blogs. She is a PowerPoint MVP (Most Valuable Professional).There are only 37 PowerPoint MVPs in the world, and only 9 in the United States. Her Web site, http://ellenfinkelstein.com offers a hug assortment of tips, techniques, tutorials, and articles on these topics.

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