[Webinar Recording] Using Imagery to Create Powerful, Impactful Presentation Stories

Try GoToWebinar free for 30 days, and save 20% on an annual subscription. Give it a try today.A picture is worth a thousand words and using imagery in your presentations does make an impact enabling your content to come alive. In this webinar, moderated by Editor Sharyn Fitzpatrick, we share tips on how to find the right imagery for your content and how to use it in a design. Microsoft PowerPoint MVP Nolan Haims showcases several design options for

Register on Nolan’s site, Present Your Story.com to get access to the handouts.

each slide and why it works. This is a perfect tutorial for the non-designer.

Topics include:

  • How to identify a good image from a bad image in your searching;
  • Harnessing the rule of thirds;
  • Creating “image sets” for consistency;
  • The power of transparency and gradients in PowerPoint;
  • Why you should cut the heads off people yes, really!;
  • Advanced image editing, no Photoshop needed;

The right way to compress files As a bonus, we explore where you can find images to use including sourcing across a variety of stock websites for all budgets.

About Nolan Haims:
Nolan runs Nolan Haims Creative, a visual communications and design consultancy that help organizations and individuals tell more effective stories with fewer words. As a Vice President and Director of Presentation for Edelman, he created and ran a department dedicated to raising the bar on visual communications and ensuring the firm showed up differently at pitches. During his tenure with Edelman, he oversaw nearly 500 high-stakes new business pitches as the firm grew by 64%. As a designer and art director, he has created high-end presentations for Fortune 500 CEOs, leading financial institutions, top foundations, and all the major television networks. Nolan trains organizations to think visually and to create and give more effective presentations. He speaks at national conferences and writes extensively on visual storytelling including at his own site, PresentYourStory.com. Microsoft has recognized him as one of only 11 PowerPoint MVPs in the U.S for his contributions to the presentation community. He is also one of three co-hosts for the Presentation Podcast.

Reader Questions: How Do You Bring PowerPoint Files Down to a Smaller File Size?

“by Nolan Haims, Microsoft PowerPoint MVP”

Bringing PowerPoint Files Down to Size

Hard drive capacities, cloud storage, and bandwidth keep increasing, but that doesn’t necessarily mean we can or should let our PowerPoint files increase in size unchecked.

Text, vectors (such as .svg and emf content) and animation won’t add much to your file size—in fact, I’ve seen 100-slide decks without any images take up just a couple of megabytes—but photos and video can quickly balloon the size of your presentations if you don’t take care.

Images

You can begin to control file size by choosing smaller images, to begin with before inserting them into PowerPoint. JPEGs will generally be smaller than PNGs (but always use PNGs for logos and detailed illustrations), and presentations designed to be printed or shown on extremely high definition screens will want higher res images. I won’t go into all the technical details of pixel size here but will say that the easiest thing to do to make sure your image has enough resolution is to place it in your presentation and project or print it and judge quality with your own eyes. Unfortunately, this will tell you if it’s big enough, but not if it is larger than it needs to be.

And so, you may find yourself in a situation of wanting to reduce the size of your images after they have been placed in PowerPoint. The easiest solution is to select the image in question and then select “Compress Pictures” from the Format tab (or Picture Format tab on the Mac). Here you’ll find options for compressing the image at different levels of quality as well as checkboxes for deleting cropped areas of pictures and compressing ALL the images in the file or just the selected one.

You’re free to make use of PowerPoint’s built-in compression tools, but be warned that they’re just not very good in my opinion. In the words of my friends at SlideRabbit, PowerPoint’s compression tools are more like a hatchet rather than a scalpel. The compression results in clunky sometimes over-pixelized images. And once you compress everything, there’s no going back, so be sure you have made a backup of your file first.

NXPowerlite to the Rescue

If Microsoft’s tools are a hatchet, then the scalpel you want comes from a company called Neuxpower in the form of NXPowerlite—hands down the best compression software for Microsoft Office that there is. NXPowerlite comes in a few different forms for Mac, PC, desktop, enterprise, etc. It is not expensive and entirely worth the investment if you spend your days creating presentations. How it works I have no idea, but I can say that I use it all the time and the results are magical. The interface is drag and drop, and it is all very well thought out. I’ve seen 100MB files filled with images compressed down to 5MB with no visible loss of image quality. I should note that while it is compressing images, it is also compressing the PowerPoint file itself, removing old and redundant code and other items. Do yourself a favor and pick up a copy here.

Video

While you can insert YouTube videos onto slides (PC-only) or even just hyperlinks to nonYouTube videos, in general, I recommend embedding videos as you never know when internet access will be spotty or unavailable. None of the above tools will help with compressing video, and unless you want to compress your videos outside of PowerPoint (by re-encoding them using video software), your only solution is to head to PowerPoint’s “backstage” File tab: Info and select “Compress Media.” Here you’ll be given options for levels of compression. In my experience, PowerPoint’s video compression is a bit better than the image compression, but you’ll just have to experiment and judge the results for yourself.

Final Tips and Tricks

Every once in a while, compression will still fail to reduce file size enough for your needs. In these cases, you can actually unpack a PowerPoint file by changing the file extension to .zip, unzipping it and navigating to the media folder to search through all the image and video assets used by the file. If you discover a 20MB image somewhere, you can target just that one item.

And if you find yourself expending time and energy trying to keep file sizes down, take a step back and ask if it is worth the hassle. If your file is too large to be included as an email attachment, you can always make use of services like WeTransfer, Hightail and Box to transfer large files to others. My typical workflow is to keep presentation files in Dropbox folders and then simply send a download link to clients for items that are too large for email.

Don’t forget to register for my free webinar on Wednesday, February 15 in which we’ll discuss much more about using imagery in your presentations.

About Nolan:

Nolan runs Nolan Haims Creative, a visual communications and design consultancy that help organizations and individuals tell more effective stories with fewer words. As a Vice President and Director of Presentation for Edelman, he created and ran a department dedicated to raising the bar on visual communications and ensuring the firm showed up differently at pitches. During his tenure with Edelman, he oversaw nearly 500 high-stakes new business pitches as the firm grew by 64%. As a designer and art director, he has created high-end presentations for Fortune 500 CEOs, leading financial institutions, top foundations, and all the major television networks. Nolan trains organizations to think visually and to create and give more effective presentations. He speaks at national conferences and writes extensively on visual storytelling including at his own site, PresentYourStory.com. Microsoft has recognized him as one of only 11 PowerPoint MVPs in the U.S for his contributions to the presentation community.

 

Using Stock Imagery Like the Pros and Where to Find it!

jul16-nolan-stock-imagery-PXpert-article - 1Image from DeathToTheStockPhoto.com

Before the internet and e-commerce sites, the world of stock photography was an intimidating and wallet-draining world of printed catalogs and rights-managed images with few suppliers— Getty Images and Corbis being the two biggest. Royalty-free imagery that could be bought outright and used in most any situation was a significant advance, although initially, it was still quite costly.

These days, there are hundreds of sources for stock photography at all price levels—even for free—so, you have few excuses for using low resolution, cheesy or outright stolen imagery.

But Wait, Why Do I Have to Pay for Imagery in Presentation Anyway?

Okay, let’s get this issue out of the way. There are many who believe that when it comes to presentation, one has the right to use any image from any source without permission or payment. Well, if you’re a 12-year old making a slideshow to convince your parents that you really deserve a dog, and those slides will never leave the confines of the family room, then I’m going to go out on a limb and say that you’re probably okay using anything you can find online, much in the same way that that 12-year old could make a similar collage from cut up magazine photos. But when you start venturing out beyond the family room, things are a bit different.

The fact is that you simply do not have the automatic right to use an image just because you found it on the internet. Photography, like most artistic creations, is generally owned by someone. Yes, there are “Fair Use” cases such as parody, news reporting and educational instances where you might not need to pay to use a normally licensable image, but I’ll leave that determination to you, your lawyers and possibly the courts.

If you are engaged in business and have paid for the hardware and the software to help create a presentation slide, then you are in a position to also pay for stock imagery. And as we’ll see, it does not have to cost an arm and a leg.

Reverse Image Searches

If you find an image on a stock site, that image is for sale. But if you find an image through a Google search, things get murkier. Just because someone else has put up an image on their website, doesn’t mean they have done so legally. Just because an image has been used legally by a news site, doesn’t mean you can take it for your own different use. There are images that are truly free (such as public domain and Creative Commons imagery which we’ll discuss shortly), but most images on the web are owned by someone. The best thing to do is to research the original source or find out if the image is for sale on a stock site by using a reverse image search such as TinEye. A reverse image search will show you everywhere the image is used online, and very often, this will lead you to a place where you can legally license it.

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So, how much will it cost? I’m going to categorize sources for stock imagery into three categories: Expensive, Cheap and Free.

Expensive

“Expensive” is a relative term. It might seem pricey to purchase three images for $1,000, but if those images are used for a huge days-long employee conference costing well into the six figures and become a part of themed title slides, then $1,000 isn’t that much. Spending $2,400 for an annual subscription to Shutterstock may seem like a fortune until you consider that price entitles you to 750 downloads a month. $0.27/image all of a sudden seems quite the bargain.

Into this “Expensive” category, I put sites like Shutterstock, Thinkstock, and iStock. Sites such as these offer subscription plans or image packs (i.e. five downloads for $50) and some like CavanImages do offer a la carte downloads, although this model can get pricey at up to $500 per shot.

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Also in this category are sites for rights-managed imagery such as Getty and Offset, but in general, I would suggest staying clear of this for presentation. Unless you really know what you’re doing, it gets complicated and expensive and is best left to more commercial ventures like advertising.

Budget

The next category down is what I call “Budget” sites. These operate similarly to the “Expensive” sites some with subscriptions, image packs, and a la carte, but at far more discounted rates. At Dreamstime, 123RF and BigStock, you can purchase images for as little as $1 each. Images are $1 at Canva as well, but here you can actually create presentation slides along with banners, posters, and other items.

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What differentiates the above two categories? Mostly quality and choice of imagery. It is possible to find a beautiful professional image at one of the discount sites, but as with most things in life, you get what you pay for.

Free

Lastly, we have sources for completely free imagery. MorgueFile is one of the biggest, but you can also find free imagery at FreeImages and FreeRangeStock. EveryStockPhoto is a search engine that helps discover free imagery around the web.

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Some sites also operate on a “freemium” model, giving you access to certain content gratis, and asking payment for other. DeathToTheStockPhoto.com is one such site where you can subscribe and be sent packs of themed images a few times a month (about a dozen in each set), but access the entire historical archive costs $15/month. DeathToTheStockPhoto.com has beautiful, professional imagery that I’ve used, but the downside is that their library is very limited.

Also in the free category is public domain imagery such as the historical archives at The New York Public Library and Library of Congress. And then there is Creative Commons Imagery—content that creators have designated for public use generally with various caveats such as providing attribution. There are multiple levels of CC licenses, and it is still up to you to determine if you are allowed to use the image under the specific CC license. CC imagery can be found via an advanced search at Flickr, at Compfight and Wikimedia.

Stock Imagery Plug-ins for PowerPoint

Using stock imagery in presentation legally has become much easier in recent years. In fact, both Pickit and Shutterstock have created official add-ins for Microsoft Office that allow you to search and insert images all from within Office applications.

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To see the plug-in in action, take a look at the video below.

Read more about these options here.

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Where Can I Find a List of Stock Imagery Sources?

If you would like a more comprehensive list of sites and resources for stock imagery and other graphic assets, you can download a list from my site PresentYourStory.com after subscribing and getting access to the downloads page.

ABOUT NOLAN HAIMS:

nolan side shotWith more than 20 years’ experience in the field of visual communications, Nolan helps organizations and individuals show up differently and tell better stories with fewer words. Most recently as a Vice President and Director of Presentation for Edelman, he helped the world’s largest public relations firm consistently win multi-million dollar pitches by communicating more visually. As a designer and art director, he has created high-end presentations, keynote addresses, and pitches for Fortune 500 CEOs, leading financial institutions, top foundations, and all the major television networks. Nolan trains organizations to think visually and to create and give presentations that are more effective. He speaks at national conferences and writes extensively on visual storytelling. Microsoft has recognized him as one of only 11 PowerPoint MVPs in the U.S for his contributions to the presentation community. In a past life, Nolan was an award-winning magician and juggler and performed with the Moscow Circus and Vermont’s Circus Smirkus before turning to the theater. He directed and wrote professionally, creating stories on stages in New York and around the country.

 

How to Use Imagery Like the Pros with Microsoft PowerPoint MVP, Nolan Haims

imagery-like-the-pros

Microsoft PowerPoint MVP, Nolan Haims delivers a very informative how-to webinar on how to use imagery that is powerful, visual and perfect for the content you want to deliver.

He addressed the following:

  • What makes a good presentation image?
  • What kinds of pictures should I avoid?
  • Where can I get professional stock photography?
  • Do I have to pay for imagery?
  • What do graphic designers know that I don’t?
  • Do I need Photoshop? (No!)

In this webinar, he showed us how to source and use imagery in presentations, covering both technical and design considerations. Watch it and you’ll learn tricks for professionally editing imagery within PowerPoint as well as proven graphic design principles to make your imagery as dynamic and effective as possible.

About Nolan:
nolan-side-shotWith more than 20 years’ experience in the field of visual communications, Nolan helps organizations and individuals show up differently and tell better stories with fewer words. Most recently as a Vice President and Director of Presentation for Edelman, he helped the world’s largest public relations firm consistently win multi-million dollar pitches by communicating more visually. As a designer and art director, he has created high-end presentations, keynote addresses and pitches for Fortune 500 CEOs, leading financial institutions, top foundations, and all the major television networks. Nolan trains organizations to think visually and to create and give more effective presentations. He speaks at national conferences and writes extensively on visual storytelling. Microsoft has recognized him as one of only 11 PowerPoint MVPs in the U.S for his contributions to the presentation community. In a past life, Nolan was an award-winning magician and juggler and performed with the Moscow Circus and Vermont’s Circus Smirkus before turning to the theater. He directed and wrote professionally, creating stories on stages in New York and around the country for a decade.

 

In the Trenches: Real World Solutions to Corporate Presentation Challenges

We know best practices for presentations (“Use less text!” “Create separate handouts!” “Avoid bullets points!”), but the realities of corporate America often get in the way when we sit down in front of the computer. In this webinar, presentation strategist Nolan Haims shares numerous techniques and strategies, developed out of pure necessity, for achieving best practices while still meeting tight deadlines and contending with difficult clients.

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  • Multiple tactics for encouraging less text and fewer bullet points, including the disappearing content trick and the ridiculously simple “chunking” technique
  • Leveraging PowerPoint’s Notes view in unique ways to effortlessly create well-designed and distinctly different handouts
  • Creating “reskinnable” templates that can be turned into custom presentations in minutes
  • Keeping presentations highly editable through vector graphics and PowerPoint image-editing techniques
  • Breaking out of PowerPoint-think with “walking” and portrait print decks

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About Nolan Haims:

nolan teaching
After careers in theater and the circus, Nolan Haims moved into the world of presentation, creating presentations for Fortune 500 CEOs, leading financial institutions, and all the major television networks. Most recently, Nolan was a Vice President at Edelman, the world’s largest PR firm, where he oversaw presentation and visual communications. He blogs at PresentYourStory.com.

 

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