By Nancy Duarte
It’s rare for me to read a book on presentations and learn something but I did in the book, Habitudes for Communicators: The Art of Engaging Communication from Tim Elmore. Elmore uses sticky metaphors that help you remember his concepts. His chapter heads are metaphorical like “Windows and Mirrors”, “the Faded Flag” and “The Thomas Nast Principle.”
He has great insights throughout the book. For example, in “Windows and Mirrors” he proposes that there’s a gap between communicators and public speakers:
A Public Speaker:
1) Puts the Message Before the People
2) Asks: What Do I Have?
3) Emphasizes Techniques
4) Focus is on Content of the Words
5) Polished (Image Conscious)
6) Goal: Complete the Message
1) Puts the People Before the Message
2) Asks: What Do They Need?
3) Emphasizes Atmosphere
4) Focus is Change in the Listeners
5) Personal (Impact Conscious)
6) Goal: Complete the People
At the end of each chapter is a quiz, but Elmore’s also put those questions into an online assessment to rank yourself to see how you’re doing as a communicator. He asks questions like “I tend to focus on being simple more than comprehensive.” It shoots out a score when you’re done. This book is full of fresh insights that I haven’t seen in any other presentation book, so it’s worth picking up.
About the Author:
Nancy Duarte is the CEO of presentations firm Duarte Design, whose clients include many innovative Fortune 1000 companies in diverse industries. Duarte worked with Al Gore to develop the presentation that became the Academy Award-winning documentary An Inconvenient Truth, and supports many conferences, including TED and PopTech. For more information about her company, visit www.duarte.com