QR codes are 2-dimensional barcodes that link to digital online content. This information may consist of text or links to virtually anything on the web such as images, videos, websites, audio, etc.
Not only can QR codes be quickly generated online with websites such as qrstuff.com, but most smartphones and tablets have free apps that can detect QR codes. Here are three ways that QR codes can be integrated into a new or existing PowerPoint presentation to inspire maximum audience engagement.
If you are preparing for a formal presentation, it’s likely that you will include a slide featuring your contact information. In this manner of delivery, you’ll leave it to your audience to copy this information. A QR code can be created using your Vcard information including name, business address, phone number, and website.
Audience members simply need to hold up their mobile device and scan the code on the screen. This information is instantly added to their contacts. Not only will this approach leave a lasting impression, it will make it easier for audiences to reach out to you.
Replace web links
We’ve all seen PowerPoint presentations loaded with links to various supplemental documents or image attributions. These are sometimes essential to the overall presentation. But unless participants are following along with a digital copy of PowerPoint slides, navigating to these links is nearly impossible.
If you’re planning a presentation where participants will need to access various documents throughout your presentation, a QR code can be generated to automatically open these links without having to type in an elaborate web address. For participants, scanning a QR code will be far more engaging than trying to manually type in a web address that could be hundreds of characters long.
Generate audience feedback
One unfortunate aspect of PowerPoint presentations is that they tend to be passive on the part of the audience. A QR code can be added at appropriate places through the presentation to redirect participants to an online survey, form, or other method of feedback or data collection.
This will make it possible for you not only to address the needs of the participants while they are at the presentation, but it also enables you to reflect on the presentation after and create better presentations in the future.
Augmenting PowerPoint presentations with new or emerging technologies is a smart way to improve the impact of your presentation. Applying QR codes to your PowerPoint may be out of your comfort zone, but your audience will appreciate the opportunity to experience and interact with your presentation in a whole new way.
About the Author:
Janet Bornemann, design director at PowerPointStudio, is a communications and graphic design professional with 21 years of experience in all aspects of business communications. Janet’s background includes developing corporate branding, marketing campaigns, brochure, direct mail and annual report design, websites, and of course, many PowerPoint presentations. She has extensive experience working in the scientific, biotech, and high tech industries, in addition to financial, hospitality, service and fashion industries. For more information about her company, visit http://thepowerpointstudio.com/