How to Make the Most of SlideShare

SlideShare is one of the most useful social communication platforms available to the modern professional, but it also requires the most effort. Unlike Facebook, Twitter, and LinkedIn, SlideShare asks that you create unique, in-depth and engaging content. In the ecosystem of content marketing, it’s more like a blog than a network, and those who understand the medium correctly will inevitably get the most out of it.

To start with, understand that SlideShare, as the name suggests, is all about presentations. With neat integrations with LinkedIn, distribution is seamless, which is a plus. But it all starts with the deck itself. To make the most of SlideShare, follow these four steps:

1. Build out your channel: Give thought to how you will present yourself. People will land on your channel via other social networks, but once there you should consider the types of content you want to be known for. What are you hoping they do? Work your way backward from the desired actions to develop the channel graphics and content.

2. Create your decks in context: As with most forms of digital publishing, short, sweet and to the point are your boundaries. That said, it’s a presentation venue, so you’re finally free to use charts, data and statistics. Just remember that you’re not there to expound on your slides, so simplify to a single idea or illustration per slide to help them track with you.

3. Integrate with LinkedIn: Doing so puts your decks on your profile and/or company pages, and updates are published to your network. Simply put, it’s the best distribution for your decks, and you just have to do it.

4. Activate lead capture: By setting up lead capture, you can build forms to capture interested parties once they’ve consumed your content. Given the fact that SlideShare content will inevitably be more in-depth than most other forms of online content, a lead captured here is a lead indeed.

Of course, once you’ve done these things, it’s time to get to work. Don’t just create a deck or two and leave them there forever—try to post short, informative decks on a regular basis to maximize your visibility and keep driving people to the channel.

About the Author:

Scott Schwertly is the CEO and founder of Ethos 3, a leading presentation design and training company. From big names like Guy Kawasaki to big companies like Google, Pepsico, and NBC Universal, Ethos 3 has been responsible for bringing the message home. For more information, visit www.ethos3.com.

How to Use Typography and Visuals More Effectively in Presentations

When it comes to typography in presentations, there’s a wealth of power in playing up contrasts. Notice in this Slideshare example below how our designer used two different types throughout the deck: A plain san serif type, and a unique, bubble-like type.

http://www.slideshare.net/ethos3/natural-habitats

They contrast each other nicely, while remaining alike enough that they don’t look strange together. Also, notice how the designer used varied text sizes, and varied weights (thin versus thick), on each slide so as to keep the text-heavy slides visually interesting.

Strive for sensible contrast when working with typography.

Visuals

The SlideShare example has a relatively text-heavy deck, so our designer used very simple visuals to make the text the most prominent element on the page. Always make one element (text or visuals) more prominent than the other.

If you’re working with a visual-heavy deck, for example, you’ll want to keep the amount of text on the slide minimal. It’s also helpful to use natural word associations to come up with appropriate visuals (i.e. time = clock, fly = plane, quotes = speech bubbles, Michael Jordan = basketball) for your content.

Our designer used illustrations to convey the deck’s simple visuals. He created them in Adobe Illustrator using shapes and sometimes, icons.

Look at Slide 2 for an example of using overlapping shapes to create depth (i.e. the simple tree shape overlapped again and again to create the impression of a forest). Also, play with the opacity of your visuals to make an element stand out more or less than another element.

Notice how on many of these slides, the designer dropped the opacity of the illustrations to make it seem like they live in the background, which further draws our attention to the text on the slide.

About the Author:

Scott Schwertly is the CEO and founder of Ethos 3, a leading presentation design and training company. From big names like Guy Kawasaki to big companies like Google, Pepsico, and NBC Universal, Ethos 3 has been responsible for bringing the message home. For more information about the company’s services, visit http://www.ethos3.com/

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