From Mediocre to Memorable: 3 Slide Makeovers

By Dave Zielinski

In the inaugural event of PresentationXpert’s new Webinar Wednesdays series last month, titled Take Your Slides from Mediocre to Memorable, PowerPoint MVP Ellen Finkelstein presented a number of compelling slide design tips and “made over” slides submitted by webinar participants.

Ellen stressed that even though most PowerPoint users aren’t professional designers, they can still create lively, high- impact, visually appealing presentations. Part of that is understanding that audiences remember pictures more than they do words, since the part of the brain devoted to visual input is much larger than the part for auditory input.

That means nobody, but nobody, loves slide after slide of bulleted text.

In Ellen’s Tell ‘n Show method, slide design is much more simplified. Text and visual, text and visual is the cadence. In this method a simple, explanatory heading goes on each slide, and there is often only one point per slide, meaning you may need to expand one slide to four.

Also, when you have text on a slide, think about how you can convey the concepts visually. Try to use photos that are literal or symbolic, or use iconic line art.

Here are makeovers of three different slides that demonstrate some of these concepts:

1) The Before version. Notice the lack of appealing graphics and text-heavy approach in this slide. To make the slide more compelling, Ellen converted it to SmartArt for PowerPoint 2007 and 2010, added a photo and rearranged some text. Used wisely, SmartArt can add color, shape and emphasis to data and text.


The After version:


2) The Before version. This slide not only is difficult  for audiences to read with its small font sizes, it’s text heavy. Ellen again used SmartArt to convert this slide to a more visually-appealing and easily-understood alternative, and made some changes in Excel as well.

The After version:


3) The Before version:

The First After Slide:


The Second After slide:


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