June 2011 Newsletter


Dear Readers,

More leads are generated and sales made today by virtue of remote presentations, where prospects view online product demonstrations orchestrated by marketing or sales personnel. Given the high stakes of these demos, it’s surprising how often they’re plagued by technical glitches or poor event management. One way around that, says one of this month’s contributing writers, is to deploy active conduits or another employee at the customer site to serve as the "eyes" and  trouble-shooter for the demonstrator.

Indeed, if portraying your company and its products in the best possible light is your end game, that additional expense should seem cheap at the cost.

Dave Zielinski, Editor

The Vital Role of ‘Active Conduits’ in Remote Sales Presentations

By Peter Cohan

The very best practice for remote sales demonstrations is to split your forces – to have a representative from your organization at the customer site to serve as the eyes for the person presenting the demo remotely. The person at the customer site needs to be an Active Conduit of information to the demonstrator – he or she needs to be the demonstrator’s “eyes” on-site. Learn More


How to Post Your Presentation as a Video to YouTube
By Ellen Finkelstein

I get many requests for information on how to post a PowerPoint presentation as a video to YouTube, which can significantly extend the reach of your presentation message.  Here are four good options for making that happen.  Learn More

Moderate with Moderation: 10 Steps to Running a Successful Panel Discussion
By Angela Definis

If you’ve ever moderated a panel discussion or have seen a poorly-run panel, you know how difficult the task can be: One panel member rambles on, another tries to dominate the discussion, and someone else disturbs the group by continually shuffling papers. It’s enough to make you shirk at the idea of ever moderating a panel.  Learn More


Interactive Presentation Approach Aids Technical Training
By Robert Lane

Herb Romer, an avionics instructor, uses interactive presentation teaching aids developed in PowerPoint 2003 to help students troubleshoot electrical systems in military aircraft—what are known as Automatic Flight Control Systems (AFCS).

"The challenge,"  Romer explains, "is that my apprentices must learn how to troubleshoot and repair all aspects of an AFCS, yet at this stage of their learning they are not ready to work on an actual aircraft."  Learn More


Mobile Video Wall Display Cart/Stand

Constructed of welded high-quality steel, the Peerless DS-VWC560 video wall cart/stand withstands repeated use and frequent mobility many presenters give it. The product is designed with gusseted uprights in its tubular frame, ensuring a solid base that is balanced to avoid tipping. A horizontal rail system allows users to adjust side-by-side displays to ensure they line up properly for a seamless look.

Industrial swiveled castors allow 360-degree mobility, a benefit for maneuverability in tight office or facilities settings. Even at full capacity, the cart can be moved by one individual. The product can accommodate screen sizes from 40 to 60 inches through staggered hole patterns on the vertical supports. Conversion to a stand is accomplished by replacing the wheels with the available Peerless leg accessory leveler.

Click here for more product details


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June 2011




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