“People will not usually remember what you say, but they always remember how you made them feel.”

That maxim holds as true for presentations as it does for other interactions in our work or personal lives. Presentations created to have more than short-term impact are usually about changing or moving an audience’s belief system. Beliefs about your ability to meet a goal, create change, solve a vexing business problem or sustain excellence.

Before you get too far into planning your presentation or creating slides, write down your thoughts about what you want your audience members to think or believe differently when they leave your presentation. Then craft a plan to create the feeling you hope to leave them with as you go your separate ways.