Promoting Your Presentation with Purpose

After hours, hours and hours of work – simplifying, streamlining, storytelling, and creating – you finally have a final product: A beautiful, brilliant, compelling presentation. Hopefully, your first delivery of it went smoothly, and has continued to get better over time.

But, hold on – the work’s not over quite yet. Now, it’s time to get as many eyeballs on your presentation as possible. Because without those eyeballs, the power of your presentation is severely limited. Just think of how many people in the world would love the opportunity to see it!

So, let’s talk about how you can go about sharing your epic presentation with an audience outside of those who you’ve presented to in person. Well first, grab ahold of the low-hanging fruit:  your social media channels. Which means Facebook, Twitter, Tumblr, SlideShare, LinkedIn, Pinterest, maybe even Reddit. Hopefully, you already have a substantial following on those channels – a following that’s interested in you and your presentation’s topic.

Also, prior to posting your deck on all those social media channels, make sure you’ve made it online-friendly. If you’ve sagely followed advice to create slides you can speak to, you’ll probably need to add more text to each slide to ensure that it makes sense as a standalone. And you might also want to cut out some slides here and there to keep it streamlined and quick to click through. Remember that an online audience is going to be an especially distracted one, so cut out anything fluffy or non-essential.

With any luck,  you’ll get a great response after exhausting those channels, and hopefully, your well-crafted call to action will be acted upon as you had designed.

From there, it’s time to get creative and start thinking outside the box about how you can maximize your presentation. Are there any upcoming speaking opportunities you could sign up for to present to a different audience? How about existing or potential clients who would appreciate seeing the presentation?

Maybe you have a strong lead who’d be impressed if you sent over a well-designed, engaging presentation that gave him or her a better look into your business? Schedule some time to brainstorm where this kind of potential lies. Don’t underestimate the power of your presentation; people love clicking through beautifully designed, interesting material, which is precisely what your presentation offers.

Lastly, keep in mind how resourceful SlideShare is in providing you a detailed level of feedback on your deck. It automatically captures all sorts of analytics, including number of downloads and embeds, total views, favorites and more. And when the viewer comes to the end of the deck, a lead capture form pops up, so your viewer has the opportunity to contact you for more information. Needless to say, SlideShare is the ideal place to learn who’s been looking at your presentation and who’s been particularly engaged by it.

The main takeaway here is to do whatever you can to get as many people as possible to look through your presentation. Don’t limit the number of people who see your presentation to just those in your audience, but rather, work to capitalize on the amount of work you’ve put into your presentation by sending it and posting it to as many people as possible.

The world wants to see what you have to say, so make sure you give them the chance.

About the Author:

Scott Schwertly is the CEO and founder of Ethos 3, a leading presentation design and training company. From big names like Guy Kawasaki to big companies like Google, Pepsico, and NBC Universal, Ethos 3 has been responsible for bringing the message home. For more information about the company’s services, visit

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